The entrepreneur, the source of your business is driven by pure instinct for survival and will do whatever it takes to overcome the pitfalls on the road.
After overcoming the initial phase, the business is profitable, cash surpluses will allow the company is structured and allow members a better quality of life.
Maintained growth, year over year, with the distribution of profits, some shareholders will purchase goods to the point of winning the long awaited financial independence and a peaceful retirement.
Business success stories tend to follow these phases in a state of normality.
We have moments where the survival instinct prevail, in others the ambition and greed in the end, which is the most dangerous of all behaviors that an entrepreneur can develop.
Survival instinct is basic, is present in the implementation of the business and comes back strong in times of crisis, when the company’s survival at risk.
Ambition is healthy, it leads toward the goals, the strength to overcome the harsh daily battles.
Greed can become negative, the entrepreneur get the rails, it is generally accepted evaluation tools of those who take “shortcuts” to reach before the other, fulfilling what is legally required.
The stage is the pinnacle of ambition should be the stage where the entrepreneur would remain for longer, therefore, already has a solid business, a secure future, to make security decisions and even to venture a little more, which is quite interesting for business growth.
It happens that, in some cases the ambition is carried over to greed, and the entrepreneur enters this third stage, where he begins to live in terms of financial gains and it is common for him to stay away from the balance and reason, the essential attributes that are due by correct paths.
As much as he tries to hide, it is evident in their behavior and their decisions that the business has become a means to generate leads and you accumulate more and more financial resources and assets.
Nothing wrong with that, if part of the gain to return to business as new investment structure, research and development of new products and services, improving employee skills and wages.
What real life has shown us is that when greed takes the helm financial resources are drained from the company to the personal assets of members and we began to watch the old movie with the title: “The poor company and shareholders rich.”
The truth is an entrepreneur who has moved away from good principles, chose to build personal wealth at the expense of the company’s financial health advice and sought to devise a plan for a shield personal assets.
In the recent history of Brazil Entrepreneur can list dozens of cases that were famous for having followed this path, companies that have developed successful products and services with national reach, gained the trust of its customers, employees, suppliers, that were simply abandoned and betrayed by company managers that the business and relegated to second place honors.
On the other hand, we list thousands of cases where the entrepreneur has won the right way and is an example to follow.
A successful company is not only merit of the partners, but all who believe in it, so in a figurative way, it ceases to be proprietary and becomes the fruit of the belief that it receives from the community that worships him.